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This Just In ...

Kevin Fischer is a veteran broadcaster, the recipient of over 150 major journalism awards from the Milwaukee Press Club, the Wisconsin Associated Press, the Northwest Broadcast News Association, the Wisconsin Bar Association, and others. He has been seen and heard on Milwaukee TV and radio stations for over three decades. A longtime aide to state Senate Republicans in the Wisconsin Legislature, Kevin can be seen offering his views on the news on the public affairs program, "InterCHANGE," on Milwaukee Public Television Channel 10, and heard filling in on Newstalk 1130 WISN. He lives with his wife, Jennifer, and their lovely young daughter, Kyla Audrey, in Franklin.

It's not about you, Tom Pipines


Local TV stations, commendably, have tried in recent years to expand and improve their coverage of high school football. There’s a blitz and Friday night frenzy and helicopters with sophisticated zoom technology. However, with limited resources and air time, it’s impossible to get a camera crew to every game to provide highlights. That makes every second of a sportscast vital.

Having been associated with high school football since 1965, I can assure you that those close to the sport make sure they’re planted in front of TV set during the 10:00 news to catch the latest scores and highlights. It is understood that even though a photojournalist was at your game filming for an hour or longer, it’s likely that only a couple of plays will make the cut. Even so, trust me, it’s a very big deal to see your game’s highlight(s) make it on the evening sports.

Watch this Friday night segment from Channel 6 featuring Tom Pipines on location. Pay attention to Pipines' stab at humor.




There’s nothing terrible about what Pipines did. Nothing terribly funny, either.

What Pipines did do was chew up about 45 seconds, nearly half the segment, that could have been used to show more highlights and/or coach/player sound bites.

THAT is what local fans will be watching for during the 10:00 Friday night sports these next several weeks. It’s about the teams and the players and the coaches and the schools, not a feeble attempt at stand up comedy by a sportscaster.

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