Kevin Fischer is a veteran broadcaster, the recipient of over 150 major journalism awards from the Milwaukee Press Club, the Wisconsin Associated Press, the Northwest Broadcast News Association, the Wisconsin Bar Association, and others. He has been seen and heard on Milwaukee TV and radio stations for over three decades. A longtime aide to state Senate Republicans in the Wisconsin Legislature, Kevin can be seen offering his views on the news on the public affairs program, "InterCHANGE," on Milwaukee Public Television Channel 10, and heard filling in on Newstalk 1130 WISN. He lives with his wife, Jennifer, and their lovely young daughter, Kyla Audrey, in Franklin.
THERE ARE THOUSANDS AND THOUSANDS OF
FOOD BLOGS, BUT ONLY ONE CULINARY NO-
And I had the same gut reaction I always have whenever I pass by.
I’ll never forget the old McDonald’s that once sat there.
It’s rather old news that upper management at McDonald’s made a business decision to dump the popular Solid Gold McDonald’s motif and replace with a more modern look. Back in October 2010, I wrote in Culinary no-no #188:
The giant of all restaurant chains wants to tear down the Solid Gold McDonald’s at
“As part of the plan, the new sign would not use the words ‘Solid Gold.’ Less certain, but also a possibility, is that the interior's 1950s theme - with memorabilia, unique items on the walls and life-sized mannequins - would also be gone.
‘It's weathered, it's faded. … We're not 100 percent sure but we're probably going to come in with a new, up-to-date, upscale (interior),’ said Ernie Masucci, president of Illinois-based McEssy Investment Co., which bought the Solid Gold McDonald's in 2007 from Jim Patterson.”
Spoken like a true
The architect for the new McDonald’s says they want to give patrons a whole new look and experience. Well, excuse me, Mr. Architect, but what if the customers don’t want a whole new restaurant with a whole new look that doesn’t include all the cool stuff?
Big changes were practically inevitable since McDonald’s always seems to be under siege. The New York Times writes:
“In the last year alone, nuns in
McDonald’s responded aggressively.
New menu items included several Angus burgers, snack wraps, frozen smoothies and upgraded coffee drinks and hot chocolate.
Old menu items like the McRib exploded in popularity that even McDonald’s can’t explain. The Big Mac is selling so well it’s sending the price of McDonald’s shares skyward.
Despite a devastating economy, McDonald’s has refused to relinquish its pulverizing ad campaign that dominates all its competitors combined.
Recession? What recession?
Take your average McDonald’s, any McDonald’s. During 2011, that McDonald’s enjoyed $2.6 million in sales according to the New York Times. Overall, McDonald’s growth rate is up by almost 5 %.
Part of the rebound is attributed to McDonald’s new look. The old look was thought to resemble and feel too much like a cafeteria. Many franchise owners balked at the so-called “re-design,” regarding such dramatic change in such a recognizable brand as sacrilege. In the end, the high honchos won out.
And while a number of factors are contributing to McDonald’s success, they include the new construction that in some locations means solar panels, L.E.D. lights, and eco-toilets.
The New York Times reports "customers have reported that the food actually tastes better in a remodeled McDonald’s."
Sorry, but that’s just plain goofy.
More tangible is a category known as results. A typical remodeled McDonald’s has 6-7% sales growth over the market’s increase.
This afternoon as rain poured down from a very dark, gloomy sky, the drive-thru line at McDonald's on S. 76th was long. The parking lot was jammed.
I guess that’s why I’m not a corporate executive. Whatever. I still miss my Solid Gold.
Read more in the New York Times.
CULINARY NO-NO BONUSES
Don't be nasty to your server.
Some might consider this a no-no. Not me.