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This Just In ...

Kevin Fischer is a veteran broadcaster, the recipient of over 150 major journalism awards from the Milwaukee Press Club, the Wisconsin Associated Press, the Northwest Broadcast News Association, the Wisconsin Bar Association, and others. He has been seen and heard on Milwaukee TV and radio stations for over three decades. A longtime aide to state Senate Republicans in the Wisconsin Legislature, Kevin can be seen offering his views on the news on the public affairs program, "InterCHANGE," on Milwaukee Public Television Channel 10, and heard filling in on Newstalk 1130 WISN. He lives with his wife, Jennifer, and their lovely young daughter, Kyla Audrey, in Franklin.

Monday morning's water cooler/talk radio topic

Way back in my days working at WUWM, Milwaukee Public Radio (Yes, I worked 11 years in public radio), I had the privilege of meeting and interviewing many, many interesting people. One of them was the late Major League umpire Ron Luciano, an incredibly funny man.

While in Milwaukee on a book tour, he stopped at our studios and during our interview he spoke about the beauty and the slow speed of baseball. Luciano said in the case of a football telecast, should you head to the kitchen and the refrigerator you risk returning to hear the announcer proclaim:

“There it was the pass of the century.”

Luciano: “I can’t believe it. I missed the pass of the century. (His voice gets quieter) But in baseball, you can go out and mow the lawn and not miss a thing.”

OK. Today’s Packers-Falcons game didn’t have anything close to resembling the “pass of the century.” But there was a play viewers missed because TV weather people were doing what TV weather people do too much in this TV market: They overdid it to the point where a crucial play was missed.

Is severe weather informartion important? Of course. But at the proper time. In this instance everyone in Wisconsin knew it was snowing in Wisconsin. Not exactly a news bulletin. There was no need to interrupt football coverage to the point where live coverage of a close game, a PACKER game got pre-empted.

Here are the details.

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