George Jorge of West Allis pushes his daughters, Miranda, 3, and Mia, 1, through Southridge Mall.
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Security guard David Joenes of Milwaukee and an unidentified store employee attempt to hold back shoppers.
Credit: Peter Zuzga
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Security guard David Joenes of Milwaukee (left) and an unidentified store employee attempt to hold back the rush of shoppers at the entrance to Victoria's Secret.
Credit: Peter Zuzga
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Southbound traffic on 76th Street is backed up waiting to enter the Southridge Mall parking lot shortly after 11 p.m. Thursday.
Credit: Peter Zuzga
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Shoppers crowd the entrance to Victoria's Secret before the store opened.
Credit: Peter Zuzga
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Shoppers rush the entrance to Victoria's Secret.
Credit: Peter Zuzga
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Shoppers descend an escalator in Southridge Mall.
Credit: Peter Zuzga
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Mahesh Pakhale of Milwaukee talks on his phone as his 5-year-old son Shon naps on his lap in Southridge Mall.
Credit: Peter Zuzga
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Shoppers, packages in hand, exit Southridge Mall early Friday.
Credit: Peter Zuzga
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Shoppers fill Southridge Mall as they wait for stores to open late Thursday.
Credit: Peter Zuzga
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Debbie Rewoldt of Muskego rests with her packages as her daughter shops in a nearby store in Southridge Mall early Friday. Shops in the mall opened at midnight for the traditional biggest shopping day of the year.
Credit: Peter Zuzga
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